It’s 2023 and the Watch market is more competitive than ever. There are dozens of great brands competing in the budget category and it’s great for customers because we are getting some quality watches at low prices due to this competition.
Here is a related article that might interest you on Top 14 Canadian Watch Brands In 2022.
This guide is for you if you are also interested in getting a good quality watch at a low price.
In this WearToTrack guide, I’ll share 2023’s Best Affordable Watch Brands. Let’s get started.
Top 20 Most Affordable Watch Brands in 2023
In 2023, we have a variety of great Watch Brands available in the market that offer quality watches at low prices. So, I’ve done my research and handpicked the 20 best and most affordable watch brands which you consider in 2023. Let’s have a look at my top picks.
Let’s start our guide with a renowned Japanese Brand, Casio, which is known for its quality watches. The company has been in the Watch business since the 1970s and it’s known for its good quality watches at low prices.
The cheapest Casio Watch is available for around $15 and the company offers a variety of quality watches under $100. If you want a more premium Casio Watch, you can consider Casio G-Shock and Edifice Lineup.
Seiko is another very popular Japanese Watch brand that is known for its quality watches. The company offers a very comprehensive range of watches and all of them come with their own design and specs.
If we look at the price, Seiko Watches are not as affordable as Casio Watches but the quality of Seiko Watches is considerably better than Casio Watches. You can get a good quality Seiko Watch for under $150 and the price of high-end Seiko watches varies between $200 to $400.
Citizen is one of the biggest Watch companies in the world and the company competes in both the budget and luxury market segments.
The company offers a wide range of watches and their features vary depending on their prices. Many Citizen watches come with Eco-Drive technology which allows the watches to charge themselves using sunlight.
If we look at the prices, you can get a good quality entry-level Citizen watch for under $150 and if you go for high-end Citizen watches, they can cost up to $3000.
Tissot is one of the oldest watch companies and the company is known for its high-quality watches.
The company mainly targets the luxury watch market but it also offers some really good watches under the $300 price point. The price of Tissot watches is surely pretty high but these are quality watches and they are worth the price tag.
So, you should consider Tissot only if you want a high-end watch at an affordable price for formal gatherings.
Bulova is a legendary watch company that is in the watch business for over 150 years. The brand is owned by Citizen which is one of the largest watch companies in the world.
The company mainly targets the luxury watch segment but it also makes some pretty good watches in the budget section which you can consider. An entry-level Bulova watch can cost you around $100 and a high-end Bulova watch can cost you up to $4200.
Skagen is a popular Scandinavian watch brand that is mainly famous for its minimalistic watches. The company is owned by Fossil Group which is also the parent company of many other popular brands such as Michael Kors, Armani, and Diesel.
If we look at the price, you can get the majority of the Skagen watches for under $100. However, the company also offers some other watches including its smartwatch which you can get for under $300.
Timex is one of the most popular Watch brands in the budget section and the company offers tons of quality watches that you can get at great prices.
The unique thing about Timex watches is that the majority of them come with a retro vibe and almost all of them have a sporty look but there are a few exceptions as well.
If we look at the prices, you can get a decent Timex watch for under $50 but if you want high-end Timex watches, they can cost up to $300 depending on the model.
8. Daniel Wellington
Daniel Wellington, also known as DW, is a Swedish watch brand that was founded in 2011. The company follows a minimalist approach and all of its watches come with a very minimalist and simple design.
If we look at the price, an entry-level Daniel Wellington watch can cost you around $150 and high-end DW Watches can cost you up to $500.
MVMT is another very popular watch brand that is known for its affordability and quality watches. It’s a relatively new watch brand and it came into existence via a crowdfunding campaign in 2013.
The company mainly focuses on the budget segment and you can get the majority of MVMT Watches for under $100. However, if you decide to get a high-end MVMT watch, it can cost you up to $300.
Normally, Swiss watch brands are pretty expensive but Mondain is one of the very few Swiss brands which offers quality swiss watches at decent prices.
If we look at the design, we will notice that Mondaine watches come with retro vibes but there are also a few that come with modern designs.
In terms of price, an entry-level Mondaine Watch will cost you around $200 and high-end Mondaine Watches can cost you up to $800.
Rotary is a popular UK-based Watch company that is known for its high-end watches with complex movement. The company offers watches at different price segments. The high-end Rotary watches are made in Switzerland while the entry-level Rotary watches are assembled in Japan or China.
If we look at the price, you can get an entry-level Rotary Watch at around $200 and high-end Rotary watches can cost you up to $600.
Invicta is another very popular Watch Brand that offers affordable watches at low prices. The company offers a wide range of watches and many of its designs resemble popular watches.
So, if you are interested in getting a watch with a popular design at a low price, Invicta is a solid option for you. However, if you are a fan of original and unique watch designs, you might not like this brand.
If we look at the price, Invicta watches are very cheap and the majority of them are available in the price range of $30 to $100.
Armitron is an American Watch company that is known for its affordable watches. The company offers a wide range of watches that comes in different designs including retro and modern ones.
Like Invicta, the overall design language of Armitron watches is also highly influenced by popular watches and you will see designs very reminiscent of G-Shock and Casio watches.
In terms of pricing, Armitron watches are very cheap and the majority of them are available in the price range of $20 to $100.
Luminox is a popular American company that is in the watch business for over 3 decades. The company specializes in sports and rugged watches, and its watches are pretty popular among the military.
As Luminox watches are designed for the military, they are of a very high standard which also raises the price. So, an entry-level Luminox watch will cost you around $350 and a high-end watch by the company can cost you up to $3000.
Guess is a world-renowned fashion brand that has been around since 1981. The company is mainly known for its fashion attire but it’s also quite popular for its quality watches.
Its watches are known for innovative design and quality. The price range of Guess varies depending on the design and quality. An entry-level Guess watch is available for around $50 and if you go for high-end Guess Watches, they can you up to $600.
Lacoste is a popular french designer brand that has been around for over 8 decades. Like Guess, Lacoste is also famous for its watches.
If we look at the design of Lacoste Watches, it’s very simple and minimalist which gives them a very unique look. In terms of prices, Lacoste watches are very affordable. You can get an entry-level high-quality Lacoste watch for $60 and if you go for high-end models, they can cost you up to $400.
17. Michael Kors
Michael Kors is a popular American Fashion designer brand that is known for its luxury outfits and quality watches.
The brand offers a wide range of traditional and smartwatches that you can consider. As Michael Kors is a designer brand, you can expect its watches to be stylish and many of them comes with unique traits.
In terms of Price, Michael Kors watches are very affordable. An entry-level Michael Kors watch will set you back $80 and a high-end watch by the company can cost you up to $400.
18. Tommy Hilfiger
Tommy Hilfiger is another renowned American Fashion designer brand that is known for its watches.
In terms of design language, Tommy Hilfiger watches feature watches with both retro and modern designs. Also, they are very affordable and you can get an entry-level watch from the company for $100. However, if you go for high-end Tommy Hilfiger watches, they can cost you up to $250.
Hamilton is one of the most affordable Swiss Watch brands in the world. The company offers high-end swiss mechanical watches at very reasonable prices.
In terms of design, Hamilton watches comes with retro vibes and they are very similar to timepieces from the 1940s. If we look at the pricing, an entry-level Hamilton Watch will cost you around $350 and it’s very reasonable considering that it’s a swiss watch. If you go for a high-end Hamilton Watch, it can cost you up to $3500.
Victorinox is a popular Swiss Company that is mainly famous for its swiss knives and watches. The company offers high-quality swiss-made watches at reasonable prices.
If we look at the design, Victorinox watches are designed for outdoor and they are of very high quality. In terms of pricing, an entry-level Victorinox watch will cost you around $150 and a high-end watch by the company can set you back 2 grand.
Frequently Asked Questions [FAQs]
What Are The Most Affordable Swiss Watch Brands In 2023?
These are the most affordable Swiss Watch Brands you can find in 2023.
What Are The Most Affordable Designer Watch Brands In 2023?
These are the top most affordable Designer Watch Brands in 2023.
- La Coste
- Michael Kors
- Tommy Hilfiger
In this guide, I’ve shared the top 20 most affordable watch brands which offer good quality watches at low prices.
I’ve also shared the starting prices for each brand which will make it easier for you to choose the brand according to your budget. If you have any questions, please let me know in the comments and I’ll get back to you as soon as possible. Happy Shopping!
As a professional trainer and a gadget lover, I’ve spent a lot of money and time buying wearable activity trackers, smartwatches, and gadgets, and checking them out. My site is focused on helping you with your activity tracking and smart technology journey. I try to provide the most helpful updated content on this subject. Hopefully, you will love my blogs and be a regular around here.